…a B2B/SaaS marketer passionate about startups, marketing, and people.

I’m experienced in architecting, orchestrating, and optimizing ABM, demand generation, and community programs.

Interested in opportunities where I can build something incredible.

On this page you’ll find my work history, skills, and some of my featured projects.

I also included my Values + Principles and few sayings about Work that guide me.

Any questions? Shoot me a note on LinkedIn or via email 👇

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<aside> 📧 [email protected]

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<aside> ❓ How to use this site

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Featured Work

Case Studies

Skills & Awards

Skills

Work History

Feb 2024 - Now

Ordergroove

Demand Generation Marketing Manager

• Drive end-to-end campaign strategy for enterprise and mid-market acquisition, leading ABM, paid, lifecycle, and outbound programs that align Marketing, Sales, and Product around revenue growth.
• Owned go-to-market campaigns for major product launches (e.g. Rotating Clubs, Subscription Manager), leading messaging, internal enablement, email, paid, and social to drive awareness and engagement
• Led ABM expansion into new verticals (e.g. Health & Wellness, Direct Selling), generating $3M in sourced pipeline YTD through targeted campaigns, field events, and third-party media plays.
• Overhauled site chat experience using Warmly, launching dynamic playbooks for high-intent visitors; improved engagement rate by 3.4x, from 0.5% to 1.7%, and accelerated SDR handoffs.
• Built multi-touch nurtures and segmented content paths by vertical and funnel stage, improving engagement rates by 23%

May 2021 - Feb 2024

Catalyst Software

Demand Generation Manager

• Founding member of the Marketing team that scaled Catalyst 9x ARR by setting up and optimizing several marketing campaigns that grew Catalyst into a well-known brand in Customer Success, winning awards like Inc. 2022 Best in Business and LinkedIn 2021 Top Startup.
• Owned the end-to-end experience on multiple in-person and digital marketing campaigns simultaneously across ABM, events, paid media, and content to support lead acquisition, sales objectives, and pipeline acceleration.
• Established and optimized paid search channel, including keyword targeting, landing pages, ad copy, and spend optimization to generate over $500K in qualified pipeline with 20x+ return on ad spend in the first quarter of channel launch.
• Developed and expanded our ‘Coaching Corner’, a mentorship program for Customer Success professionals. Grew the program 8x, from 100 to 800+ participants, in two years and transformed it into a successful ABM campaign that’s sourced over $500k in pipeline from target accounts.
• Managed Sendoso, our direct mail and gifting platform. Enablement and setup resulted in 100% adoption of the tool across the GTM teams, influencing over $2M of pipeline and directly sourcing over $500k.
• Moved Catalyst from #12 in our main category to #4 on G2 and gathered 300+ reviews in less than 1 year, leading to Catalyst being named #26 on G2’s list of Top 100 Fastest Growing Products of 2022.
• Implemented a new lead scoring system that increased our MQL to Opportunity conversion 100% by decreasing the number of unqualified leads generated by marketing, improving sales rep productivity.
• Promoted from Community Specialist (May 2021) to Demand Gen Specialist (Jan 2022) to Demand Generation Manager (Feb 2023).

March 2016 - May 2021

Stacklist

Head of Community & Partnerships

• Hired as the first full-time employee to build Stacklist’s events & community programs from scratch. Launched and scaled 4 community programs for early-stage startup founders: a weekly panel series, a quarterly summit, a monthly fintech series, and a daily virtual talk series.
• Managed all sponsorship activities: prospecting, proposal customization, negotiation, and support. Secured $10k-$90k sponsorships with companies like Verizon, Microsoft, and Brex.
• Created and managed our marketing strategy that focused on social media, email, and content marketing campaigns to drive traffic and increase event attendees and email subscribers.
• Developed, iterated, and documented company processes for sales outreach, speaker bookings and event promotion that were used across hundreds of events.
• Recruited, hired, and managed 3 employees in marketing and events.

Work

Three sayings that guide how I work.

“How you do anything is how you do everything.”

Whatever the job I have to do is, I will do it well. I owe it to you and to myself.

“Execution is exponential.”

It’s not just about what we win. It’s also about how we win — the preparation, the consistent hard work. The only thing better than winning? Doing it again and again.

“Success is not what you step into; it’s what you leave behind.”

I’m here to help build something incredible.

Values + Principles

Below are things I care about, and guidelines for myself for how to act, think, and win.

• Transparency - Be direct and honest
• Trust - Think with empathy; Don’t assume malice (see also: Hanlon’s Razor)
• Kindness - How can I help you?
• Growth Mindset - Optimize for learning and growth. Talents and abilities can be developed over time.
• Keep it simple - Make things easy to understand and use (see also: Occam’s Razor)
• Extreme ownership - Shape my actions to affect things outside of my control. Reduce randomness to get the best result (similar, Be a Driver, Not a Passenger)
• Optimism shapes reality - Expect great things, do great things. (see also: Optimism Shapes Reality, Operating Well)
• Memento Mori - Am I happy with how I am spending my time? (see also: Your Life in Weeks)